August 29, 1940, founding of the "Syndicat des Céramistes Paysans de la Beauce" (Syndicate of the Rural Ceramists of the Beauce). November 4, 1940, beginning of ceramics courses in the basement of the Beauceville Highschool, under the direction of the Swiss ceramist Wellie Chochard.
Raymond Lewis, a student of Pierre-Aimé Normandeau and a graduate of
the Montreal École des Beaux-Arts is appointed as Deputy Director and
Artistic Director. Lewis will be the head designer until his resignation in 1964.
The Peasant Potters of Beauce moved to St. Joseph de Beauce, Quebec. Production begins on a small scale and reaches an industrial level at the end of the 40's. A local red clay is used until 1948-1949 and then replaced by a white clay imported from Georgia, USA. Introduced to the Ontario market, the "Beauceware" trademark will be used after the Second World War until the mid-sixties.
A new line of wares marketed under the "Argile Vivante Beauce" label
is designed by Jacques Garnier (1934-1998), a well-known Quebec ceramist. The Scandinavian style is introduced to Beauce.
A new corporate identity with a new logo (cb). The old syndicate becomes a cooperative: Céramique de Beauce.
Jean Cartier (1924-1996), the most famous Quebec ceramist, is
appointed as Head of the design department.
On January 19, the plant is destroyed by a fire.
A modern factory reopens with new equipment designed by British
engineers. The pottery is incorporated under the name "Céramique de Beauce Inc".
The company is purchased by Montreal businessmen.
On May 11, Céramique de Beauce Inc. closed.
A Few Bibliographical References
Bourassa, Paul, "Arts décoratifs, métiers d'art au Musée du Québec",
Métiers d'art, Vol. 10, No.2, June 1997, pp. 20-23.
Chartier, Paul, "Monographie de l'École de céramique de
Saint-Joseph-de-Beauce", Dissertation presented to the Faculty of Social Studies, Université Laval, May 1948, 35 pages.
Cogné, Daniel, "Du Beauce sur nos tables", Cap-aux-Diamants, No. 44, Winter 1996, pp.40-43.
Lessard, Michel, Antiquités du Québec, Vol.II, Objets anciens, Montreal, Les Editions de l'Homme, 1995, p.251. A few pieces from the collection of the Museum of Civilization.
Vachon, Suzanne, "La céramique de Beauce", Paysana, January 1945, pp.6-8.
La Moisson de la glaise, National Film Board of Canada, 1945. An exceptional document on the beginning of the Beauce Pottery.