This site has been developed to allow you to hear and discover various musics accompanying the advertisings aired "via" radiophonic or telivisual waves. These musical "jingles" convey contemporary feelings of our society and were created to illustrate a "beautiful way" these messages.
Nowaday's sponsors are various groups concerned by public advertising, be it traders, touristic associations, etc, thus replacing the kings and popes who, not so long ago, ordered to an artist or musician an artwork in honor of their own power and glory...The wheel of time spinned in vain; the roles are the same ones: only the names change.
Le Terroir opened its gates in 1983. After having been interested in the realisation of records during a few years, a combination of circumstances brought a repositionning of the studio towards the realisation of original music for advertising. In 1985, a marketing agency specialised in the top-of-the-range crenel made its appearance and sough for a studio offering the double service of recording and composition. This opportunity presented an original and interesting challenge. Between 250 and 300 original advertising musics were created since, without counting the various versions or variations, the musics for video, theatre, etc.
With time and professionnal evolution, the development of advertising projects
became significantly more and more complex. The productions have to adapt to new
needs increasingly specialised, like the creation or design of new sounds, the post-synchronisation of
these elements on video and the integration of disparate elements to make a balanced
and coherent result. The Terroir productions were associated with televisual advertisings
that won 62 Canadian prizes, one of them being the GOLDEN PRIZE all categories in 1994
and SILVER PRIZE in 1993 at the Canadian Office of Television (TVB).
Each production "devours" between 10 and 15 hours for each 30 seconds and requires a lot of originality and flexibility. It sometimes happens to create music jingles for 3 competitors! One cannot allow redondancies...It also is a misunderstood musical activity, thus enlightening the utility of this site. I will try to make you appreciate the secret sides of this fascinating job by briefly commenting each jingle. For a better sound appreciation, most of the voices were removed.
Have a good time
Guy Pedneau
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The first repertory contains a selection of 30 sec. jingles. It is obviously longer to download (approximatively 50sec. for a 28.8 modem) but it's better than candy!.
Second is composed of intermediate length extracts of approximatively 15 seconds.
Third is composed of shorts extracts where you'll hear identifications
or signatures. Lasting an average of 5 seconds long, they download quickly.
| Zoo de St-Félicien "Ours Polaires" | |
The advertising begins with a newspaper from which animals get out. All the sound effects and animal noises come from sound banks and were juxtaposed later in studio and synchronised on the real animals of the video. |
| Gagnon Frères pense à vous ! | |
Original soundtrack. |
| Gagnon Frères "Agent GF 98" | |
Assembly of audio effects mounted very "tight" on the video. The agent enters in his laboratory and a heap of gadgets appears, accompanied by their respective sounds; target: identification and elimination of a competitor's false secret agent. Music of circumstance during "donut" (the donut is the center part of a jingle reserved for the week's special offer). The whole ends with the elimination of the false secret agent using a fly buster. |
| Association Touristique Saguenay Lac St-Jean, Campagne 1998 | |
Positive and merry sound frame accompanying the description of various touristic activities. |
| Zoo St-Félicien "Classique" | |
Almost no text on this publicity. The music accompanies the video. Post-sync of all the sounds and effects on animals. |
| Zoo St-Félicien "Jazz" | |
Same as "Classique", but the musical style and the video are not the same. The sounds effects are removed. |
| Consomat | |
Two musical movements: first and last part of the jingle are played on piano and orchestra (accompanying the actress; then, more punch in the center part where take place a fast descriptive assembly. |
| Gagnon Frères "Les plus bas prix" | |
Radio jingle made in 1990! |
| Place du Royaume 25ème anniversaire | |
It sounds "retro" from the seventies. Interesting signature with a harp accompanying the blossom of a flower symbolising the logo of Place Du Royaume. |
| Place du Royaume Printemps 1993 | |
This particular advertising won 3 Canadian prizes! |
| Mesy (eau minérale) | |
A mineral water ad coming from the past (1990)! |
| Jeans Plus | |
A music dedicated to young consumers.. |
| Gagnon Frères "Mars Attaque" | |
Space invaders at war with the "blue planet". Sound effects synchronised with flying saucers, lazers and E.T. voices. Musical donut in accordance with the old sixties style. |
| Gagnon Frères Campagne "Meubles" | |
Old furniture dissolve in a brand new one (morphing). The bubbles we hear accompanies the operation. The musical donut is very dynamic. |
| Jean Coutu | |
In this ad, no special difficulties; just music... |
| Normand Tremblay | |
We're talking about jewelry here. As jewels are often associated with women, I though that male vocalist and harmonica would be a good complement. |
| Place du Royaume "Mode" | |
A "no problem" jingle except that the tempo follows exactly the video. |
| Place du Royaume "Automne" | |
South American rythmn following the video. Duck sound effects replace the typical cha-cha-cha (We were seeing a wood duck at this precise moment. |
| Association Touristique Régionale 1996 | |
This music was composed to inspire fascination according with the great landscape showed in the video. |
| Zoo St-Félicien 1996 | |
Music for video. The actor was a child. So I used xylophone, glockenspiel and percussion. A lot of special effects post synchronised. |
| Gagnon Frères "Matelas" | |
The video begins with 2 children jumping on a mattress like a trempolin behind a wall. We just see two heads appearing and desappearing, two adults are talking in front of them. A lot of sounds effects synced with the child's jumps. The beat is then accentuated with sampled springs. . |
| Concessionnaires Automobile | |
A two levels soundtrack for video. A lot of sounds effects synced on events (arrow, giant wheel, etc.) at first level, soundtrack at second. |
| Cobra Jeans | |
Dynamic soundtrack for radio. |
| Gagnon Frères "Siphon" | |
A giant siphon begins this ad: an analogy to what often happens to us, consumers; follows a musical donut much relax. It concludes with the return of the siphon (humoristic way!). |
| Patisserie Allard "Gateau Opéra" | |
A 7 years old jingle. What is so special in this ad is that all the voices sung were performed by the same single person... and a few studio make up! |
| Agent GF | |
One can imagine it's not time for sleep in this ad "Agent GF". It explodes all around. The donut is decidely techno rap. |
| GagnonFrères "Monastère" | |
Monks are walking in a monastery: gregorian music. All is calm for the moment...it won't last a long time... |
| Association Touristique Régionale "Française" | |
A French tourist reminds about the Quebec's Saguenay area she visited. Very humoristic. A lot of post-sync on all the moves she makes, followed by the donut and signature. A dozen of different versions. |
| Promosac | |
A master of ceremony invite us to put a hand in a magic bag that enable us to visit Mexico...as the music suggest. |
| Boutique Vagabond "Halloween" | |
A woman is locked in her house by an Halloween night. She sings she is not bothered by the bad and the ugly creatures outside. Alot of sound effects. |
| Gagnon Frères "Distribue 100 Millions" | |
Policemen load a truck with plenty of money. Their guns are ready for fire. A soundtrack kind of old sixties comics supports the video. |
| Place du Royaume "Les p'tits Lutins" | |
Very busy little elves work fievrously to be ready for Christmas. Sound effects synchronised with the elves moves. |
| Gagnon Frères "Vente Cool" | |
Cool and relax Radio soundtrack. |
| Gagnon Frères "Prestige" | |
Here we have a sountrack full of complex interdependant sound elements. Dominating space atmosphere (electronic logos, numeric animations, etc.). |
| Association Touristique Régionale "National" | |
This advertising won a first prize at the TVB contest. The actress Pauline Martin and the hockey player Mario Tremblay are sitting at a kitchen table where we can see a giant blueberry pie. Musical atmosphere full of original sound effects, beginning with the melody played with a kitchen pan. |
| Paco | |
Two jingles were composed for this client. This is the "prestige" one. |
| Place du Royaume "Printemps" | |
Don't you feel springtime in this music? |
| Normand Tremblay "Noël" | |
Same version as the 30sec. version but with Christmas musical arrangements. |
| Nutrinor | |
Music composed for 6 different video campaigns and where the melody adapts to each one. We see different children at play with a toy representing the client's particular speciality (trucks, etc). |
| Gagnon Frères "Noël 97" | |
Christmas jingle. Pay attention to the orchestrated signature. |
| Groupe Vision Intéractif | |
Opening soundtrack for an industrial CD-ROM. Rave style. |
| Restaurant La Tour "Pierre Volcanique" | |
This South American rythmn soundtrack is reinforced by a sampling of meat roasting on a grill! |
| Bell Mobilité | |
A radio jingle using electronic sounds to emphasize the communication era. |
| La Maison Mère variation "Couple" | |
4 jingles for a same restaurant, beginning with the first one for lovers. |
| La Maison Mère variation "5à7" | |
A beat a little bit faster for happy hour. |
| La Maison Mère variation "Brunch Familial" | |
Here, the music accompanies a family brunch on Sunday morning. Musical arrangements are light and funny. |
| La Maison Mère variation "Diner d'Affaires" | |
More jazzy with sax. |
| Vidéotron | |
An ad for cable TV. What's better than electronic instruments to feel the electrons running? |
| Zoo de St-Félicien "Oursons" | |
Black bears at play. A funny soundtrack. Animals themselves are contributing musically! |
| Association Touristique Régionale "Les Soeurs" | |
Two sisters share an apartment. The first one is a little bit "dude", the other sarcastic. The music was composed to fit exactly their respective temperament each time one of them speaks or respond to the other. Very funny! |
| Place du Royaume Noël 1990 | |
A jingle composed in 1990. Just to enlight how long and how fresh a jingle can last in our heads! |
| Place du Royaume | |
Some signatures, beginning with this shopping center. |
| Consomat | |
Grocery |
| Le Carrefour de Trois-Rivières Ouest | |
Shopping center |
| Les Brasseurs de l'Anse "Illégale Dry" | |
Brewery |
| Excellence Nissan | |
Automobile |
| Ferronnerie du Saguenay | |
Hardware |
| Luminaire Expert | |
Home lightning furniture |
| Bédard Dodge Chrysler | |
Automobile |
| Promenades Du Boulevard | |
Commercial facility |
I invite you to visit this site: Michel Baron. One can find a lot of useful information, being cultural or general.
You can join me by email:
Guy Pedneau
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